Our Story

Next Level Senior Living was born a long time ago—at least in the hearts and minds of its founders, Michael and Krista. Both developed an entrepreneurial spirit early in life, but it was their experience in the senior living industry that sparked a shared passion. Senior living is unique because it’s where healthcare, housing, lifestyle, and compassion intersect. It’s a place where purpose and care can transform lives. For Michael and Krista, that passion came with a purpose: to make a meaningful difference.

Over time, however, they noticed a troubling pattern. Many caregivers and managers, especially those who had been in the industry for years, seemed to lose sight of their purpose. This wasn’t due to the pursuit of profit—profits drive innovation, creativity, and excellence. Instead, it was a mindset problem. Caregiving became just another job, and residents were treated like tasks to be managed, rather than people to be cared for. The soul of caregiving—the authenticity—was missing. For example, Krista recalls a moment early in her career when a caregiver’s simple, heartfelt gesture transformed a resident’s entire day. That moment underscored how genuine connection and authentic care can profoundly impact not only residents but also the culture of a community. Next Level Senior Living is built to ensure that these moments aren’t exceptions but the standard. Krista and Mike knew things could be different, and they set out to prove it.

Next Level Senior Living was founded on the principle that putting purpose at the forefront changes everything. When caregivers embrace their role with authenticity, when they see their work as a mission rather than a routine, residents thrive, communities flourish, and yes—financial success follows. Our approach is rooted in being “resident-centered” and “person-centered” because every decision begins and ends with the people we serve.

Our Expertise and Approach

The Next Level team brings a unique combination of expertise

Our proven approach to helping senior living owners create financially sound and desirable senior living properties has been fine-tuned over decades of development, with a culture centered around a spirit of integrity and collaboration. You can trust our experts to guide you into making the right strategic, financial, and mission-driven decisions for your project, from concept, to completion, to maturity, to divestiture. We can help with any stage of life your portfolio is in today.

The senior housing industry faces persistent challenges, including rising labor costs, reduced reimbursements, and occupancy pressures. To thrive in this evolving landscape, it is crucial to understand the current environment, adapt to new realities, and prioritize investments in quality and operational efficiency. Some operators have successfully improved margins by embracing change, while others continue to struggle—widening the gap between those who lead and those who lag. As these external pressures persist, operational agility becomes more important than ever. At Next Level Senior Living, we deeply understand these dynamics and have the expertise and tools to stay ahead of the curve, ensuring exceptional performance and resilience.

The Next Level team brings a unique combination of ability in finance, real estate, business development, operations, and healthcare to serve our varied senior housing clients.

  • Our Efforts: Focused on independent living, assisted living, skilled nursing, active adult, respite, and memory care.

  • Our Experience: Decades of successful senior living operations, from large campuses to small group-home environments, from major metro urban areas to small town rural settings.

  • Our Commitment: Integration of services for high-quality care, operational efficiency, and sustainability.

What sets us apart? Our team-based approach and culture of compassionate care. We combine expertise with a deep sense of purpose, ensuring excellence in resident outcomes while delivering financial sustainability for owners and investors.

Why “Next Level”?

Our name, Next Level Senior Living, reflects our belief in constant evolution: For example, one of our communities faced a significant challenge with resident engagement, and through innovative programming and a renewed focus on authenticity, we not only exceeded expectations but transformed the community into a model of excellence—proof that constant evolution isn't just a concept, it's a commitment.

  • Always striving to exceed today’s standards.

  • Pushing past the industry’s status quo.

  • Outpacing the competition.

  • Surpassing our own personal bests.

  • Setting and achieving goals that once seemed unattainable—and then reaching for the next level beyond that.

Our outlook

At Next Level Senior Living, we’re not just building communities; we’re inspiring a movement—a movement where caregivers find purpose in their work, where residents thrive through authentic connections, and where every decision is guided by a relentless commitment to excellence and innovation. A movement that prioritizes purpose, embraces disciplined processes, and dares to reimagine what’s possible in senior living. This is the “next level” we aspire to every day.

And the best part? We’re just getting started.